There are many ways that SF Native Tours is different from your average tour company. We believe people no longer want to be tourist they want to be travelers. Don't just look at San Francisco, come experience it with local friends.

Native Knowledge

Co-founder Trevor playing at Crissy Field.

Co-founder Trevor playing at Crissy Field.

Local Perspective

From the Gold Rush to the Tech Boom, our guides have a very unique perspective of our city's history. Learn from those who've lived it.


City Secrets

We have been exploring SF all our lives. Go off the beaten trail and discover the secrets of the city with those who know it best.


Personal Relationships

We have been building personal relationships with establishments in the city for generations. Let our guides introduce you!

Community Involvement

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Financial Support

San Francisco Native Tours regularly donates to local non-profits and offer donation options with every ticket purchase!


Volunteering Support

As a team and local community, SF Native Tours regularly volunteers for a variety of local non-profits all throughout the city.


ReconnectSF Blog

Our ReconnectSF Blog community is a network of local organizations that come together to create a closer community.

Travelers Not Tourists


Small Groups

By limiting our groups to 9 people, we are able explore the city while providing a personal experience for each of our guests.


Immerse Yourself

We don't wear costumes, fanny packs, carry flags or selfie sticks. Explore the city without feeling like a tourist, blend in with locals.


Casual & Comfortable

Our tours are designed and our guides are trained to make you feel like you're learning about the city with a local group of friends.

Technology Integration


iPad Experience

Every tour offers an interactive iPad experience where we share historical photos of a variety of places we visit.

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Follow-up Emails

After each tour, we send our groups an email with a group photo and a map of your route with destination addresses listed below.

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Sync Photos

With our larger private groups, you can sync the historical photo experience. (Currently only available with iCloud users).

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See What People Are Saying

People are LOVING our tours. See what others have said about us on Yelp & TripAdvisor!


Hear it from the professionals! Enjoy a variety of articles about the San Francisco Native Tours experience.

Business Testimonials


"It's very refreshing to see a San Francisco business owner truly involved in helping the San Francisco Community."

Kristie Fairchild - Executive Director | North Beach Citizens

Customer Testimonials


"Hands down one of the most enjoyable tours I've ever been on!...Highly recommended!"

Sagiv S - Santa Barbra, CA - Yelp


"The SF Native Tours’ “Parks, Pints, and Politics” walking tour was one of the best—if not the best—walking tour I’ve ever been on. I wish I lived in San Francisco so I could sign up for a new SF Native Tour every month but for now, I’ll just have to recommend it to anyone who will be visiting this wonderful city!"

happyinma18 - Northampton, MA - TripAdvisor (Level 2 Contributor)


This tour isn't just a regular touristy tour! Its more like a group of friends hanging out, exploring a city and having a great time!...Thank you SF Native Tours for the best tour ever!!

Ladina R - Zurich, Switzerland


"I cannot speak more highly of Stuart and his team and I sincerely hope that every SF local, native, outsider, techie, entrepreneur, and human being is lucky enough to experience one of these amazing tours!!!"

Jessie D - Santa Barbara, CA - Yelp


"He takes you through some fascinating places and shows you the hidden little corners. He feeds you his favorite foods, from cheese to dim sum. If you want a local tour of SF, this is the one for you."

Brian C - San Francisco, CA - Yelp


"It's more than a tour; It's a Party!...What I like best is all this food and drink is included in the price of the tour. WHAT FUN!" 



"The tour: It was epic!...It really did feel as if we were just on a fun urban journey with new friends, while also learning a lot along the way."

Dana B - BERKELEY, CA  - Yelp


"I was impressed with his friendliness and deep knowledge of San Francisco, but esp with his 'our of the box' thinking when it comes to how he runs his tours."

Guillermo S - San Francisco, CA - Yelp


"This tour allowed us to dive deep into the true culture, history and family dynamics of those who know San Francisco best...Thank you for giving us the opportunity to see SF from the eyes of true natives! A tour like no other!!!"

Matt H - North Branford, CT


"SF Native Tours was positively different and it was the best city tour I have ever been on...I could not recommend San Francisco Native Tours more. I want to try out all of their tours now!"

Elizabeth E - San Francisco, CA - Yelp


"A SF Native Tour feels like your friend is just showing you around town. An incredibly-connected friend, too, because our guide personally knew all of the store owners we visited and was able to cater the tour to what we wanted to see.

Manas K - Chicago, Il - Yelp


"We covered so much territory and saw things I had no idea existed in this city that I've lived in for many years...We went through buildings, into courtyards, and alleys that are so off the beaten path, that only a native would know about."

MarY W - San Francisco, CA - TripAdvisor


Our Team

San Francisco Native Tours is built by artists, entrepreneurs, community leaders, history nerds, hikers, snackers, sport fans, educators and everything San Francisco. We are more then a tour company, we are your local friends in San Francisco.

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Your Friend Stuart - is the co-founder and CEO for SF Native Tours. Stuart was an area manager for 5 years and worked at a variety of hotels all across the city for more than 8 years. He is a strong supporter of the city and has become an active member of the local community while promoting its history. Stuart grew up in the Richmond district and loves exploring, BBQ's, local pubs, camping, snacks and lives with his cat he calls "Killer".


Your Friend Genevieve - is the Chief Financial Officer of SFNT. She recently graduated from Ohio Wesleyan University with a BA in international business and Mandarin. She continues to travel to Asia regularly, but always returns San Francisco where she helps her brother Stuart with SF Native Tours.  Besides working and traveling, Genevieve enjoys running, brunch with friends, painting and is always in search of the best ramen in San Francisco.

Your Friend Collin - is the administrative assistant for San Francisco Native Tours. Collin has a BA in Communications and a MA in Couseling from Saint Mary's College of CA. He is an avid Bay Area sports fan who loves to swim and read crime thrillers.


Your Friend Sasha - is a 5th generation SF native and marketing manager for SF Native Tours. After graduating from Smith College in 2013, she spent the past two years in New York working in publicity and whole-animal butchery. As an artivist and Bay Area native, she is interested in creating and supporting spaces where community, history, and interdisciplinary collaboration is prioritized.  Raised in the outer Richmond, Japantown, and the Sunnyside, Sasha can often be found cruising the streets of SF on her bike, searching for live music, local art, and yummy spots to grab cheap bites made with love.


Your Friend Trevor - is the co-founder and Advisor to the SFNT team. He was raised in North Beach and currently studies business at San Francisco State University, with aspirations of becoming a CPA. Trevor is obsessed with San Francisco, and regularly explores every part of the city. Trevor likes biking, geography, Trader Joes, playing music, and always enjoying a good dance floor.

Your Friend Mario - is the Editor of ReconnectSF.com and Project Manager to the SFNT team. He was raised in the Mission district and graduated from Loyola Marymount University with an English degree. Mario is very proud of being born and raised in San Francisco and excited to help share knowledge of the city with others. He loves soccer, history, modern American literature, and exploring the many stairwells in San Francisco.

Your Friend Michaela - teaches techniques and practices for dreaming, and works on creating interactive experiences. At SF Native Tours, Michaela is the community and artist coordinator. She loves all things SF, burritos, fog, mythology, & tea.

Your Friend Jackie - is the Company Outing Curator for SF Native Tours. She was raised between Pacific Heights and Telegraph Hill. Her loyalty towards the Bay Area stayed true when she decided to get her Bachelors of Science Degree from UC Berkeley. Jackie worked with high-tech startup communities in Tel Aviv, Buenos Aires, and Montreal before returning back to San Francisco in the beginning of 2015. She always had a knack to walk the city, getting to know the small streets to find the best views. Her passion has always been, and may always be her love for old school San Francisco restaurants and eateries.


Are all amenities included in the ticket price?

Yes, all of our food and beverage amenities are included in the tour's ticket price. If you enjoy what the local establishments have to offer, we always encourage buying additional items in order to help support the local businesses and community.


How much food & beverage is included?

The best part of San Francisco Native Tours is that we include lots of food and beverage in each of our tours! Some tours are focused more on alcohol and some are focused more on food. Check each tour for their individual ranking of how much food and beverage is included.


Why are the groups no larger than 9 people?

We keep our group sizes under 10 people in order to create a personal experience with each and every one of our customers. This allows us to get to know our guests as your local friends, not just another tour guide. The small group sizes helps us blend in with the city instead of standing out as tourists. The intimate size also helps prevent local business from being overwhelmed too!


Should I tip my tour guide?

Tipping the tour guide is not required on a San Francisco Native Tour, although the gesture is always warmly welcomed!


How Can I reserve a tour for future dates?

San Francisco Native Tours regularly adds different themed tours and changes the tour calendar on a monthly basis. Sign up for our newsletter today to learn more about our new tours and receive updated schedules and announcements.


Do tours end at the starting location?

Our tours always end in a different place than the starting location. Each tour starts and ends in easy-to-find locations that are accessible to public transportation. Plus, we are your new friends who will always make sure you know how to get back home!


Can I pay in cash?

We currently do not accept cash through our online registration system, although please email us and we will make the necessary arrangements to assist you with reserving a tour with cash.


What happens if it rains?

Great, California needs it! But no need to worry, San Francisco Native Tours explores the city in rain or shine. On top of that, we even provide you an umbrella to use too!


Are the tours suitable for children?

All of our tours are designed differently to create the most diverse tour experiences. Please check each tour scale to see which tours are most family friendly. Please note, some tours are for adults only (21+).


Do you provide discounts for children or seniors?

San Francisco does not offer discounted tickets for children or seniors, although we are regularly providing seasonal discounts and even opportunities to win free tours! Follow us on Facebook, Instagram, and Twitter for more details.


Do you offer refunds?

Unlike many tour companies in the city, San Francisco Native Tours knows that last minute things can occur and we are willing to provide a full refund if contacted 24 hours before the start of the tour. You can request a refund at contact@sfnativetours.com.


Do you offer private or custom tours?

Absolutely! San Francisco Native Tours provides private tours for families and small groups, which we will customize based on your interests. We also offer custom team bonding outings for companies and small start ups who want to explore the city.


How long are the tours?

Our tour times range from 3 – 4 hours and we cover approximately 2.5 – 3.5 miles depending on the tour. It sounds like a long distance, but it is an easy walk that goes by in a flash!


Are there a lot of hills?

Each tour has an individual hill ranking. Since our team was born a raised in the city, our routes are handpicked to avoid strenuous hills; so no need to worry.


Is there time to sit and take restroom breaks?

Our tours are specially designed to include several restroom breaks at a variety of locations all along the tour. In addition, there are also opportunities to rest when visiting the local neighborhood establishments.


If I am driving, where can I park for the tour?

On each tour description we provide a link to Parkopedia, a resources that allows you to locate the best possible parking spot that fits your specific needs. Please note, some tours end in a different neighborhood then the starting location. For more information on parking please contact us.


 Are pets allowed on the tours?

Unfortunately pets are not allowed on our public tours. If you would like to reserve a private customized tour, our team can help design a tour that allows you to bring your furry friend too!


Can you accommodate diet, allergy, and drinking restrictions?

No matter what your diet or drinking restrictions are, each SF Native Tour guide is willing to work with your needs. Please inform your guide ahead of time of your specific needs.

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